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Basic Standards Manual for Japan's Maebishi Shinkin Bank designed by PAOS in 1995
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and useful reference of ideas that endure today
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Design Concept Realisation, 1975 Octavo Basic Standards Manual for Japan'sGerman graphic designer and photographer Wolfgang Schmittel takes a look at six internationally recognised design policies that cover industrial design, marketing and corporate identity. The six case studies, Braun, Citroen, Herman Miller, Olivetti, Sony and Swissair, are well illustrated and together function as a mode for comparison and difference. For graphics designers, the highlight has to be Swissair. There's a bunch of fascinating aspects in
