average price of a pack of cigarettes uk How smoking was stubbed out by rising prices: Just one in 10 Britons now light up - down from almost half 50 years ago Cost of smoking - ASH

Marlboro Man Marlboro was originally marketed as a womens cigarette (back when filters were considered sissy), but its rugged cowboy-hat-wearing, strong, silent Man has been called one of the most successful advertising campaigns of all time

Quitting tobacco, especially at a younger age, can reduce tobacco-related disability

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Marketing The Logo The image of the sailor was known as "Hero" because of the name on his hat band

Evidence: Highly rated on consumer platforms (4.7/5 stars)