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The appearance of all tobacco packs is standardised, including the colour of the pack

Please note that Loyalty Points are not given for any purchases of IQOS products

and Nazik Elgaddal, M.S., July 2023, National Center for Health Statistics, "Current Electronic Cigarette Use Among Adults Aged 18 and Over: United States, 2021", Products - Data Briefs - Number 475 - July 2023 (cdc.gov), Michael Joseph Blaha, M.D., M.P.H., Johns Hopkins Medicine, "Will Vaping Lead Teens to Smoking Cigarettes?"

There was, of course, a price to pay

Cigarette Packaging Regulations In Europe Walking in the footsteps of Australia, many countries in Europe adopted similar measures